Puma, 2025
A graphic t-shirt designed for the launch of the H-Street sneaker in Seoul.
Made exclusively for the Puma event staff members.
Logomarks from yesterday
1985
1970
A silhouette for tomorrow
2025
“A new cat is about to land in Seoul”
Fig. 1
Fig. 2
A reference to the hanbok, the traditional Korean garment, and its decorative ribbon known as the goreum.
Fig. 3
The ribbon serves both as a decorative reference to the goreum and as a functional element, concealing the launch information printed beneath it.
Fig. 4
Karrik is an Open Source font designed by
Jean-Baptiste Morizot (Phantom Foundry) & Lucas Le Bihan. Published by Velvetyne Foundry.
Karrik’s imperfect character evokes the overlooked typography of abandoned places. It adds another vernacular layer to the artwork, pairing the ribbon with the kind of lettering you could see in everyday public spaces.
